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What Does Jacquard Fabric Look Like? A Visual Guide Jacquard fabric has a pattern woven directly into its structure, producing a raised, dimensional surface with visible sheen contrast between the design and its background. You’re not looking at ink or embroidery. The motif is built from the cloth itself, which gives it a subtle relief you can feel with your fingertips and see shift under light. At a glance, the key recognition cues are: Woven-in pattern: the design is part of the cloth, not sitting on top of it Sheen contrast: figure and ground reflect light differently because the weave st …