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Role of Prints in Apparel—Boosting Style and Sales Selecting prints is often what turns an ordinary collection into a memorable brand statement for North American fashion designers and small business owners. In today’s competitive market, understanding the power of prints means connecting with customers who seek both creative expression and cultural resonance. With innovations like digital printing making complex designs accessible and eco-friendly options reshaping expectations, this guide shows you how prints in modern apparel can set your next collection apart and boost market appeal. Tabl …